HTC and Celcom Unveiled the HTC Magic

Malaysia – 5 June 2009 — HTC Corporation, a global leader in mobile phone innovation and design, together with Celcom (Malaysia) Berhad, a leading telecommunication company, today unveiled the first Android-Powered mobile phone, the HTC Magic. A tablet-style device, with a sleek design and unprecedented compactness for a smartphone featuring the Android platform, the HTC Magic enables a superior mobile internet experience.

Further enhanced with Outlook synchronization, Smart Dialer, and an onscreen keyboard with predictive text, the HTC Magic is a true entertainment and communication powerhouse.

Providing broad flexibility for personalization

The HTC Magic has a 3.2” HVGA touch screen display and features a trackball for easy access, a 3.2 mega-pixel camera and GPS. It provides full fidelity PC browsing experience, where users can expand and personalize their phone to fit their lifestyle.

“The HTC Magic embodies the compact style and sophistication for which HTC has come to be known, with the powerful and intuitive internet experience for which the Android platform was designed,” says Peter Chou, president and CEO, HTC Corporation.

“The introduction of the HTC Magic is the result of a successful relationship between Celcom and HTC. For the first time, we have come together to offer this new and exciting phone to our customers where they will be the first to feel the magic of the first-Android powered device in Malaysia. With the advent of Android platform, coupled with Celcom undisputed network coverage, this becomes a perfect combination to help those living life on the fast lane to maintain a successful work and an exciting social lifestyle,” added Mr. Chee Pok Jin, Chief Marketing Officer of Celcom (Malaysia) Berhad.

Superior support and unbeatable mobile internet experience

HTC Magic features a trackball with zoom in/out function. It also provides fit the width rendering, and auto screen rotation for easy navigation and internet browsing.

Simply Better

HTC Magic is now enhanced with cool HTC goodies like Smart Dialer and a versatile on-screen keyboard. Smart Dialer lets you call people in whatever way you think, by either dialing their phone number or by dialing the first few letters of their name. The versatile keyboard lets you choose your favorite way to type and the predictive text completion helps you write faster than you can finish your thoughts.

Choose Your Connections

Take your inbox or inboxes with you wherever you go. HTC Magic makes it worry-free with easy account set up, multiple mailbox support and Microsoft Exchange server synchronization for email, calendar and contacts. Simply put, with HTC Magic, you can always keep your personal and office emails flowing.

Pricing & Availability:

The new HTC Magic will be available from 15 June 2009 at all participating Blue Cubes outlets at a suggested retail price of RM 2,699. Standard retail HTC Magic package will come with an 8GB microSD™ card.


The HTC Magic will be available at all authorised resellers from mid July 2009. Standard retail HTC Magic package will come with an 2GB microSD™ card.